Augmented reality is creating an experience together with an image of the real world and computer generated perceptual information. This can sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.
On the other hand, in virtual reality, a user is immersed and able to interact with 3D world. Instead of viewing a screen, the user is engaged in a simulated environment created by the use of computer technology.
The application of both virtual reality and augmented reality is vast such that they are an essential tool if optimizing a certain experience is taken in to consideration. The years just gone by showed the role of virtual reality in gaming industry. Companies like Sony created virtual reality headsets by the year 2018. The augmented reality is now applying more in to interior designing, news presentations, seminar presentations etc. Videos are the prime tool when it comes to convey certain information in an effective manner. This is one place where augmented reality can be really helpful.
Textile industry is another area where augmented reality can serve. AR models display the fit and finish of a dress according to a specific attribute. Shoes or spectacles can also be viewed as wore by a model that is created with the help of augmented reality. Pointing their smart phone camera downwards, users can choose to see a digital overlay of different shoes on their feet swiping left or right to change to a different pair.
Augmented reality functions good for retail, giving an idea of how the product will look like in real life. This can reduce returns and increase customer satisfaction. In vehicle industry, augmented reality can be used to explain technical aspects in details. For example, to explain a hybrid engine that works in electric fuel and fossil fuel. A live demo like experience could easily get in to the mind of customer compared to an oral explanation.
The interior design industry is yet another area where augmented reality is helping with. Be it a stair case in a particular living room or a sofa to be placed in the living area, customer can get a clear idea of the placing or color combinations. Hey ladies, how is it to view your face with different color of lipsticks. This is an example of the application of augmented reality in beauty enhancement.
Add a Comment